Badass Empires

Badass Empires

Hosted by: Rosie McCarthy

Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time. I'm Rosie, your no-nonsense business...

All Episodes

Episodes

How “Authentic” Do You Really Need to Be?

I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content. No materials. No curriculum. No frameworks. Just one conversation per week. And here's what I learned: We're...
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Private vs. Group Coaching vs. Courses

Everyone says you need to "scale" your business. But what does that actually mean? And more importantly, should you? Jenny and I are getting real with you today about the three main business models for coaches and...
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Content That Actually Converts (Not Just Gets Likes)

"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's...
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Saying No to $35K: When to Fire Clients & Raise Your Rates with Faith Chang

What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from juggling three jobs...
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Authentic vs. Oversharing: Where to Draw the Line

How much of your soul do you need to sell to build a personal brand? Plot twist: way less than you think. In this game-changing episode, Jenny and I break down exactly how I built three wildly successful personal...
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What the F*ck Should You Charge? (The Honest Answer)

Let's talk about the elephant in the room: your prices are probably too low. In this brutally honest episode, Rosie's pulling back the curtain on her complete pricing evolution - from charging $150 for hours of work...
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The Engagement Emergency: Why Your Content Isn't Connecting

From vanilla to viral - how to make your audience actually care. Feeling like the algorithm has a personal vendetta against you? Same, badass. Same. This week, we are serving up some much-needed reality checks about...
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The Badass Empires Comeback Story (And Why Everything's Changing)

Welcome back to the Badass Empires podcast! We're officially back with a brand new format and co-host Jenny joining the conversation. In this relaunch episode, Rosie opens up about why the podcast went on hiatus, the...
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How to Protect Your Empire: Trademarks, Copyright & IP 101 with Nadine Bedwan

You’ve built something incredible. You’ve poured your soul into your content, your programs, your frameworks, your brand. But what happens when someone copies your work
 or your entire business identity? In this...
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Frances Cook on Hitting Rock Bottom, Starting Over & Building a Media Empire that QUADRUPLED Her Income

Imagine spending years pouring your heart and soul into a passion project that became a household name, only to have it ripped away from you right before you’re due to go on maternity leave with your first...
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Stop Being A Fraud.

Ever feel like a total fraud? Same. This week’s episode is for anyone who’s felt the pull to shrink back, stay quiet, or second guess whether you’re really qualified to be doing this work. Let’s get something...
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A Love Letter to The Person About to Give Up

Feeling like it's not working? This one's for you. This week’s episode is a love letter - not the mushy kind, but the kind that reaches through your earbuds, gives you a hug, and reminds you that what you’re doing...
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