Private vs. Group Coaching vs. Courses
Everyone says you need to "scale" your business.
But what does that actually mean? And more importantly, should you?
Jenny and I are getting real with you today about the three main business models for coaches and service providers: private 1:1 coaching, group coaching programmes, and self-study courses. But this isn't your typical "here's how to do each one" conversation.
This is the real talk about what each model actually costs you in time, energy, sanity, and profit margins.
I'm sharing my own journey: the 18 months I spent selling self-study courses at Badass Careers (waking up to $3,000 in sales felt amazing, but the content hamster wheel nearly killed me), why I stopped enrolling private clients this year, and why I'll never do a membership model even though I'm "pretty up there" when it comes to content that sells.
Here's what I've learned after building three businesses and trying every model: There's a sweet spot. And it's probably not what you think.
This episode is essential listening if:
- You're drowning in private clients and can't find time to build something scalable
- You're wondering when (or if) you should transition to group coaching
- You're tempted to skip straight to courses because they sound "easier"
- You're stuck in the present and can't build your future
- You want the real maths on what each model actually pays
We’re covering:
- The three business models: What they are, how they work, and what they actually cost you
- My Badass Careers experiment: 18 months of self-study courses and what I learned
- Why I'll never do a membership model (even with my content skills)
- The sweet spot: Why group coaching is the Goldilocks of business models
- Real revenue maths: What $30K/month looks like across each model
- The skills you need for each model (and why group facilitation is harder than you think)
- How to transition without going broke in the process
- Why undercharging hurts your clients, not just you
Remember: Your business model should serve your life, not the other way around.
How to Submit Your Questions:
- Send us a DM on Instagram @badassempires_
- Email us at [email protected]
- Bonus points for voice notes - we'll use your actual voice on the podcast!
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📷 Find me on Instagram @badassempires_
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