This? Oh, it's just a little business a f*cking empire.

I’m Rosie, and I went from amateur side-hustler to million-dollar Digital CEO in just 3 years. Casual, causal.

I wish I could tell you that I had a fancy marketing degree or an MBA in Entrepreneurship, but I don’t.

I didn’t need it - and you don’t either. 

As a corporate devotee-turned-entrepreneur, building Badass Careers from scratch has taught me exactly what it takes to create and grow a business anchored in your values.

It boils down to knowing your purpose, a deep desire to help people, and using the power of the internet to scale your impact to thousands of people with every single post.

As a Career Coach, I became a world-leading expert in helping corporate high-achievers to reach their full potential – something that soon became evident wasn’t always possible in a company setting.

I got so sick of corporate politics, budget freezes, understaffed teams, rigid remote working policies, and “this is just how it’s done around here” excuses getting in the way of my clients’ true fuflilment, lifestyle desires, and hunger to make an impact.

My fundamental conviction is that you can make ridiculous amounts of money online while making a massive impact on other people’s lives. 

I’ve done it, and so can you.

My Values? They include: running a business from anywhere in the world, having two summers every year by New Zealand and the South of France, paying myself a multiple six-figure salary to make a difference in people’s lives, and helping others to make the impact that they’re here to make.

Smash Glass Ceilings. Make it Rain Coins.

The Creator economy (coaches, course & content creators) is exploding, quickly having become a multi-billion dollar industry in just a few years.

Why? People want to learn from PEOPLE, not anonymous companies hiding behind a logo.

Coaches and course creators are hands-down the future of education, personal growth, and professional development. Believe me when I say, you want a seat at this table - the buffet is all-you-can-eat and the opportunities are TASTY.

I know it’s a thing because I’m living it. My business revenue quickly scaled from $180K (year 1) to $550K (year 2) to $1 Million (year 3) and beyond.

Not bad for a girl from small-town New Zealand where, growing up, having enough money to get by was a constant battle.

I know we’ve been taught that there’s only one way to be successful and earn good money (read: working your way up the corporate ladder). But there IS another way.

Real talk? I’m over the gate-keeping and bro marketing ruling this industry. Let me teach you how to build a wildly profitable business, on purpose, in a way that actually feels good.


Money can’t make you happy. But it sure as f*ck buys you your freedom. 

Achieving my dream freedom-based business has significantly transformed my entire relationship with both work and life – unlocking levels of fulfilment and gratitude I never thought possible.
It’s the ultimate lifestyle sweet spot where I get to be of immense value to people, and at the same time:

💸 Pay myself 5x my corporate salary and invest strategically in my financial future - creating generational wealth that was never afforded to me

🥐 Work at home in my PJs, from a cute café in Montréal, or at my in-laws’ in the South of France

🧠 Work the hours and days that best suits my ADHD brain, able to ramp it up or turn it down depending on how I feel

🏡 Become mortgage free by 33 on our main home, plus purchase our dream beach house

🐣 Kick off my motherhood journey knowing I will never have to leave my baby to go into an office if I don’t want to (plus, my husband can stop working entirely to enjoy this fleeting phase of life)

😎 Be on track to become fully “work optional” by 40 if that’s what I desire (not for the moment, I’m having too much fun)


In other words, I have OPTIONS. FREEDOM. CHOICE.

Now, I want to quantum leap your progress and show you how to do the same.

I will teach you how to find your business purpose, niche down, craft a magnetic personal brand, and build highly engaged communities that want to learn and buy from YOU.


Empire Stats: Badass Careers

Being full of purpose doesn’t mean you can grow a profitable business, and growing a profitable business doesn’t mean it will feel purposeful. I am here to show you how you can have both. 

Badass Empires is for people that want to lead purpose-driven businesses on their own terms – with the roadmap to help them save precious time and energy building their own wildly profitable empire.


Never commuting again. Working in your PJs. Travelling the world as a digital nomad.

Empires come in all shapes and sizes, and I’m here to help you get yours.  

Get to know me

Build your business legacy by design.

Bringing a healthy measure of business strategy and behavioural psychology, Badass Empires empowers people to rebel against the norm, conquer their niche and command a captivated crowd in the process.

I’m here to help you create a life that feels wealthy in every sense of the word. With a purpose-driven business, you get to earn serious coin while helping others and making a positive mark on the world.

Ready to rule? Grab your crown, Badass.



Ready to rule?

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