Are you an early stage or aspiring side-hustler? Do you dream of leaving corporate life to start your own thing? Or are you already on a career break and wanting to give entrepreneurship a go? Then, Empire by Design is for you.

We specialise in the Creator economy - coaches, consultants, course and content creators. These are essentially people who are able to package up their knowledge about something (anything!), build a community around it, and monetize it by offering something of service or value to the world.

You do NOT need to know exactly what that looks like yet - just that you would love to give it a go.

You also don’t need comedic stylings, influencer looks, or superhuman talents to build and grow a successful business. But, it does help if you’ve got a strong sense of purpose, grit, and resilience.

Being a great entrepreneur isn’t always about having it all figured out. That’s for us to discover together.

Business coaching is a premium coaching investment because a) you can’t learn this stuff anywhere except from the people who have done it (universities are way too slow to catch up - by the time they teach it, the information is outdated), and b) the return on investment is so clear and achievable.

I’m here to teach you how to build a business that is capable of making your first 100K online, and yet your investment will already be paid off after landing just a few paying clients. From there, you’re into profit land.

The best part? You’ll have the skills, strategies, and business foundations to make that money flow in again and again.

For context, my last business coach was a $27K USD investment for 6 months (2x 45 min calls per month). This was a no-brainer investment for me because, through this coaching engagement, I became the kind of entrepreneur who could add 10X that investment to my business revenue (and then some).

The BEST business investment you could ever make is in yourself - I’m walking proof. I’ve invested over 150K into my own development and I never would have achieve 7-figures in revenue in just a few years without it.

I’m also part of only 2% of female founders whose business has hit $1M in revenue in a calendar year, making me an exceptional yet accessible person in the online coaching world to learn from.

This ain’t my first Queendom.

I’ve spent 7+ years building, breaking, testing, failing, and learning when it comes to making money online. From a six-figure Youtube channel to selling digital products and growing a million-dollar revenue coaching and course business, it has been a wild ride. You’re gaining all the learnings and insights from my entrepreneurial journey and then some in a fraction of the time.

I’ve already done the damn thing, from side hustler to leaving my corporate career to become CEO of my very own successful, purpose-led business. And, being the happiest I have ever been both personally and professionally, looking back is not on the to-do list.

We built it and they came.
We’re expert audience-builders with experience attracting a combined crowd of 200k strong to prove it. We apply a psychology-driven approach, we know what works, and we’re ready to share our notes.

Wear the crown.
Empires come in all shapes and sizes. We’re here to help amplify your ambitions and help you build your ideal business from the inside out – and on your terms. We will never tell you there’s just ONE way to do something. It truly is your Empire by Design.

The average coachee dedicates 7 hours per week (one hour per day or equivalent) to building their empire and making the most of our private intensive.

If you can give more, great - we'll go deeper and can cover even more. 

If you have less time to give, it is still possible to complete the programme, but with modifications. For example, instead of us co-creating a 90 day content plan together, it may only be 30 days of content.

Hard truth time. Maybe. But it’ll probably be hard, full of overwhelm, and f*cking slow.

I’ve happily invested well over $150k on my own education and coaching legacy to accelerate my success (a few thousand up front, then more as soon as I started making bank). So yeah, you could say I’ve invested A LOT in my own empire.

And with a successful seven-figure business, hundreds of thousands of subscribers and a permanent team of seven to show for it, I gotta say, it was worth every penny.

But, you don’t have to spend in excess of $150k to do what I’ve done.

With Empire By Design you’re getting everything I’ve learned, tried, and tested for early-stage entrepreneurs and then some – packaged into a potent 12-week program. All so you can do the damn thing without the overwhelm, let alone wasting any time, energy or hard-earned coin.

To the person who’s been thinking of this for the past 6 months - if you were going to do it, you probably would have done it by now, yeah? But, that’s the thing. Doing something a little rebellious takes vision, guts, grit and an engaged fanbase to back you up.

That’s why I want to give you the proven roadmap WITH the accountability you need to build something bigger than you; a company, an audience, a brand, a community, a team if you so desire, and a motherf*cking legacy to call your own. I’m your personal cheer squad, ready to blow your sh*t up, and get you your empire – one intentional, results-focused entrepreneurial experiment at a time.