Content That Actually Converts (Not Just Gets Likes)
"What content should I be posting to sell?"
It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused.
But here's the truth: While tactics change, the fundamentals of what makes content convert haven't changed at all.
In this episode, Jenny and I are breaking down exactly what content actually converts in 2026, not what gets likes, not what goes viral, but what gets DMs, bookings, and most importantly, SALES.
We're diving into the 4Rs of conversion content (the framework we teach inside Empire Era), why educational content alone isn't enough anymore, and what's actually working right now across platforms.
Plus, we're answering our very first voice note question from Mel, who's just starting her coaching business and is terrified of creating content. If you've ever felt awkward on camera, hated your voice, or wondered "how do I make good content?", this conversation is for you.
This episode is essential listening if:
- You're posting consistently but not getting DMs, bookings, or sales
- You're getting likes and engagement but no one's buying
- You're scared to start creating content (especially video)
- You're confused about what content actually works in 2026
- You're relying too heavily on educational tips and hacks
- You want to understand the strategy behind content that converts
We're covering:
- The 4Rs of Conversion Content (Reach, Resonate, Role Model, Revenue)
- Why educational content alone isn't enough anymore (AI is coming for your tips and hacks)
- What people actually pay for in 2026 (spoiler: it's not information)
- The content that gets low engagement but high conversion
How to Submit Your Questions:
- Send us a DM on Instagram @badassempires_
- Email us at [email protected]
- Bonus points for voice notes - we'll use your actual voice on the podcast!
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LET’S CONNECT
📷 Find me on Instagram @badassempires_
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Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!
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